Activision Blizzard bringing back old brand Sierra?

Activision Blizzard, the company behind Call of Duty and World of Warcraft, is reviving an old brand name. One that became a part of the company when, Vevendi the owners, merged with Activision. The company? Sierra ON-line, now just Sierra, a developer and publisher who have a multitude of games under their belt. From point and click adventures like the King’s Quest series to helping publish Half-Life with Valve.

What does all of this mean? Well not much. Sierra transitioned to being a publisher in the late-90’s to 2008 when their last game came out. It’s hard to know which of the intellectual properties Activision Blizzard still own. Really this could be a re-branding similar to the one that Atari went through a couple of years ago.

People will have to wait until Gamescom in Germany on August 13th to the 17th 2014.

All there is to see is a spiffy remade logo on


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