Nintendo talked to investors yesterday about their plans for the upcoming Electronic Entertainment Expo (E3), they will not be doing a big one or two hour staged event. After many successful Nintendo Direct videos, they would be looking for ways to directly communicate with gamers during the expo.
Nintendo is still renting out the Nokia Theater in Los Angles during E3, however it will be a much smaller show. In fact it will be two small shows before the doors open for the expo. The first will be for business partners; the retailers, publishes & analyst. The second will be several Nintendo Direct videos posted at the same time for consumers. A small group of journalist has also been invited to check out the games that Nintendo is during to E3 this year.
Charlie Scibetta, senior director of corporate communications for Nintendo of America cleared up Nintendo’s actual E3 plans after the investor news made it’s way to the media.
“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.
At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”
It’s fairly smart of Nintendo as this will allow them to concentrate more on the games they have instead of going through sales charts or just awkwardly standing on stage for a demo presentation. The much smaller events are becoming more popular though, as Sony announced the Playstation 4 that way and Microsoft will be announcing their next console in a similar way. So it is hardly surprising to see Nintendo go this route.
News Source (Joystiq)